See What’s Driving Your Revenue. Scale What Works.
Mackdata is an AI-powered marketing intelligence platform that connects your CRM, POS, and marketing data to show exactly what’s driving revenue and where to invest next.
Get real-time answers on marketing performance, attribution, and ROI without digging through dashboards or spreadsheets.
Powered by integrity. Backed by intelligence.
Your marketing data is scattered. Mackdata connects the journey.
Every platform reports in its own silo and takes credit for the same customer. The complete picture — the one tied to actual revenue — lives nowhere.
Every piece of intelligence needs to be centralized. Stop jumping between platforms and spreadsheets. Mackdata consolidates your CRM data, POS transactions, marketing metrics, call tracking, and customer insights into one unified view.
There’s more behind every booked job.
All things should be measurable. Track every aspect of your business with precision; from ad spend to booked jobs, from first click to final sale. Our closed-loop attribution connects your marketing investments directly to actual revenue, not just impressions or clicks.
One real customer. Every touchpoint that influenced them, in order — from the first CTV impression to the booked job and the revenue it produced.
The full journey inside Mackdata — every touchpoint, the credit each earned, and the revenue it produced.
Last-click hands 100% of the credit to whoever the customer touched last. Mackdata scores the real contribution of every touchpoint across the whole journey.
We tie the journey to your CRM and POS — calls, leads, booked jobs, completed jobs, and the dollars that actually landed. Not clicks. Not conversions. Revenue.
Representative pipeline. Mackdata attributes each stage back to the touchpoints that produced it.
Because the journey is connected end to end, every trend on the dashboard rolls up to real revenue. Watch pacing against last year, spot where growth is coming from, and know which markets deserve more budget.
Most attribution tools stop at clicks and conversions. Mack goes further — connecting your marketing spend to actual booked jobs, closed deals, and in-store purchases. Time-weighted and impact-based attribution modeling shows how each touchpoint contributes to final outcomes across the entire customer journey.
Transform data into wisdom. Build comprehensive understanding from every customer interaction. Our AI analytics platform uses historical patterns to forecast lead volume, revenue trends, and campaign performance, so you can plan ahead with confidence.
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Mackdata gives teams a real-time view of how marketing performance connects to pipeline, purchases, and revenue outcomes. Instead of piecing together answers from multiple platforms, you can ask one question and get a direct answer grounded in live business data.
Real customer journeys, attribution, ROAS and revenue — mapped down to the market and the job.
Every completed job maps back to a place. See revenue by zip and market so you can double down on the areas that are working and stop spending where they aren’t.
Mackdata is platform-agnostic — it connects the tools you already use, and keeps working even if you switch. CallRail, Salesforce, STORIS, Call Tracking Metrics, SuccessWare, CallSource, ServiceTitan, Pipedrive, PropStream, Zillow, Dialpad, Viant, and more.
Mackdata is built to adapt with any software you currently use — and continues to function even if you switch platforms. No vendor lock-in. No starting over.
We integrate with leading providers including CallRail, Salesforce, STORIS, Call Tracking Metrics, SuccessWare, CallSource, ServiceTitan, Pipedrive, PropStream, Zillow, Dialpad, and more. If your data lives somewhere, Mack can reach it.
Your data is encrypted in transit and at rest with industry-leading security protocols. Proprietary algorithms ensure data accuracy and eliminate reporting discrepancies. We take data governance seriously, because your business intelligence is only as good as the data behind it.
Most companies don’t have a clear answer to what’s actually driving their revenue. Data lives across multiple systems, reports are delayed, and decisions are based on incomplete information.
Because Mackdata has already connected the journey and tied it to revenue, Mack can answer anything about it — in plain English. Ask which campaigns influenced booked jobs, where your highest-value customers came from, or which markets deserve more budget.
Ask the way you’d ask a colleague. Get a real answer in seconds.
Mack helps you understand what the numbers mean for revenue so you can make faster, more confident investment decisions. Our AI analytics engine transforms raw data into actionable recommendations you can implement immediately — no data science degree required.
Each industry gets custom-tailored integrations mapped to your unique KPIs, platforms, and outcomes.
Built for HVAC, plumbing, electrical, and all other home service businesses focused on lead generation. Qualify leads, validate call volume, and measure cost per booked job. Connect your dispatch board to your marketing spend with Zip 2 Zone analysis that shows revenue by zip code.
More qualified leads. More booked jobs. Close the loop between ad spend and actual outcomes — not impressions, not clicks, actual jobs.
Learn moreUsed by real estate investors and companies to measure opportunities, pipelines, and marketing returns. Identify motivated sellers based on life events, behavior signals, and market conditions. Track every deal from first contact to closed contract with enhanced attribution modeling.
More motivated sellers. More deals closed. Language that converts sellers into contracts.
Learn moreDesigned for physical retailers to track attributed walk-ins, offline purchases, website traffic, and e-commerce sales. Align your media scheduling with daypart and seasonality patterns. Understand your customers with geographic, demographic, and behavioral data.
Track every visit. Track every sale. From parking-lot ping to POS ring.
Learn moreA closer look at revenue intelligence
How Mackdata connects your data, credits every touchpoint, and turns it into answers you can act on.
When marketing, sales, and operations teams work from different reports, it becomes difficult to understand what is actually generating revenue. Revenue intelligence closes that gap by connecting campaign performance, customer activity, and sales outcomes in one place.
Every answer starts with connected data. Mackdata brings your sources together first, so every insight reflects the full picture.
Mackdata is built on an intelligent identity graph that consolidates multiple data sources into actionable insights: sales reports, website traffic, store traffic, customer insights, census data, weather patterns, marketing metrics, and competitor spend.
Sales Reports · Website Traffic · Store Traffic · Customer Insights · Census Data · Weather Patterns · Marketing Metrics · Competitor Spend
Mack integrates with your existing tools in minutes. No migrations, no disruptions, no headaches.
The difference between traditional BI tools and AI-powered analytics isn’t just speed. It’s the shift from reactive reporting to predictive decision-making. Most analytics tools stop at reporting.
With Mackdata, teams can:
This added clarity helps operators and marketers scale what works, cut what doesn’t, and invest with more confidence.
All insights must be actionable. Mack doesn’t just show you what happened. It tells you what to do next. Get AI-driven recommendations based on real-time performance data, seasonal patterns, and predictive forecasting models.
When revenue data sits across disconnected systems, simple questions take days to answer. Mack changes that.
By connecting your CRM, POS, and marketing data, Mack gives you real-time answers to the questions that matter most: what’s working, what’s not, and where to invest next.
As an AI chatbot integrated with all of your data sources, Mack makes it easier than ever to get seamless answers to your attribution questions. Just ask a question the way you’d ask a colleague, and get a real answer in seconds.
Curious what Mack can do for your business? Watch how real users get instant insights from their data.
Data that satisfies isn’t data at all. The intelligence should work for you, not the other way around. Mackdata helps teams move from disconnected reporting to clear revenue visibility across every channel, campaign, and customer touchpoint.
Mackdata can help a wide range of industries understand marketing attribution. Some common industries where we connect the CRM, POS and marketing data include:
Get a walkthrough of the platform on your own data. See every touchpoint that influenced a booked job, how each one scored, and exactly what drove revenue.
Powered by integrity. Backed by intelligence.
AI marketing intelligence combines traditional data analytics with artificial intelligence and machine learning to automate insights, predict trends, and deliver recommendations through natural language interfaces. Instead of building reports manually, you simply ask questions and receive answers.
Revenue intelligence helps businesses understand what activities, channels, campaigns, and customer actions are actually driving revenue. It connects marketing, sales, and transaction data so teams can make smarter decisions about budget, attribution, and growth.
Mack uses advanced natural language processing to understand your questions in plain English. Ask about ROAS, lead volume, revenue by region, or campaign performance — Mack interprets your intent, queries your connected data sources, and returns clear, actionable answers in seconds.
Mackdata connects to CRM platforms like Salesforce and Pipedrive, POS systems like STORIS, call tracking tools like CallRail and CallSource, field service software like ServiceTitan and SuccessWare, plus marketing platforms, website analytics, and more. Our platform-agnostic architecture means your data stays connected even when you switch tools.
Mackdata connects ad spend, attribution, customer activity, and revenue outcomes so teams can see which investments are producing real returns. That makes it easier to reallocate budget, improve performance, and scale the channels that are driving profitable growth.