More Qualified Leads.

More Booked Jobs.

Mackdata determines which marketing dollars ring the phone, fill tomorrow's schedule, and drive revenue you can count on. No more guesswork about what keeps your trucks rolling.

Get Real-Time Answers
About Your Service Operations

Mack is your AI-powered home services analyst—always on, always accurate. Ask anything about your HVAC, plumbing, or electrical business: which service areas generate the most leads, what your truck utilization looks like, or how seasonal weather affects your booking rates. No more guessing about your next service call.

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Which service areas are generating the most HVAC leads?

Top 3: Downtown (156 leads), Westside (142 leads), and Northgate (98 leads).

Compare booked job rates by service type this month.

Emergency Plumbing: 74% booked
AC Repair: 68% booked
Electrical: 61% booked

Tailored KPIs and Analytics

Language that Speaks to You

No generic dashboards here. Mackdata speaks your language: booked calls, completed jobs, sales revenue, and even dispatch/CSR closing ratios. Get the insights your team understands and trusts.

Qualify Leads

Identify and validate qualified leads to accurately forecast call volume.

Cost per Booked Job

Measure the cost-effectiveness of every marketing channel for better optimization.

Revenue Attribution

Connect real revenue to real marketing initiatives to get more out of your budget.

Call Tracking Integration

Classify all calls (via AI transcription) to a business unit, regardless of booking status.

Dispatch & Capacity Boards

Align campaign bids with operational availability for seamless dispatch.

Zip 2 Zone Analysis

Link media spend to revenue by zip code to pinpoint high-return zones.

Attribution You Can Trust

Marketing Contribution Across the Entire Customer Journey

See how each touchpoint contributes to your final booking with time-weighted and impact-based attribution modeling.

Forecasting & ROI Analysis

Predict Your Success

Mackdata forecasts lead volume and booked jobs by channel, season, and even zip code. Build optimal media mix campaigns to get accurate projections matching your real-world ops.

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Platform Agnostic

Built for Any CRM System

Mackdata was engineered from the ground up to work with all home service CRM systems and software. Truly platform agnostic, we integrate seamlessly with your existing tech and operations stack.

ServiceTitan Native

Deep integration with ServiceTitan's API for real-time job tracking, capacity board fulfillment, and marketing attribution.

Multi-CRM Support

Pipelines already built across SuccessWare, Salesforce, Pipedrive, and others.

No Vendor Lock-in

Switch CRM platforms without losing your data or insights. Mackdata adapts to your business, not the other way around.