Track Every Visit.

Track Every Sale.

From parking-lot ping to POS ring, Mackdata ties advertising to in-store transactions across every location, giving you the clarity to scale what sells.

Get Real-Time Answers
About Your Sales & Customers

Mack keeps a pulse on your stores, customers, and inventory. Ask about conversion rates by location, peak sales hours, which products drive foot traffic, or how your marketing campaigns translate to in-store purchases. From door swings to POS rings, Mack connects every touchpoint to your bottom line.

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Which store locations have the highest conversion rates?

Main St: 23.4%, Mall location: 18.7%, Downtown: 16.2% conversion.

What times of day drive the most sales volume?

Lunch Rush: 11AM-2PM (31%)
Evening: 5PM-7PM (28%)
Weekend Morning: 9AM-12PM (24%)

Industry-Relevant KPIs

Language that Converts

Mackdata speaks your language: door swings, in-store transactions, e-commerce sales funnel, and customized dashboard views for managers/franchisees.

Daypart & Seasonality

Align media schedules to shopping behavior and tentpole events.

Store Visits

Know how many people your campaigns brought through your doors.

Website Visits

Identify all referral sources and their contribution to an online/offline sale.

Revenue Attribution

Connect real revenue to real marketing initiatives to get more out of your budget.

Attribution You Can Trust

Marketing Contribution Across the Entire Customer Journey

See how each touchpoint contributes to your final sale with time-weighted and impact-based attribution modeling.

Forecasting for Growth

Mackdata forecasts revenue and traffic based on historical data, seasonal patterns, and local events. Use these insights to shape promotions, staffing, and marketing budgets.

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Understand Your Audience

Data-Driven Customer Insights

Mackdata enriches your POS data with geographic, demographic, and behavioral insights to help you tailor offers, segment audience lists, and boost campaign ROI.