Mackdata Blog - AI Business Intelligence Insights & Resources

Mackdata Blog

Insights, best practices, and industry trends in AI business intelligence, marketing attribution, and data analytics.

March 3, 2026

How to Track ROI on Marketing Efforts: Step-by-Step Guide to Understanding Marketing Profitability

In the landscape of digital marketing, data is everywhere. Yet, for many business owners and CMOs, answering a simple question...

January 29, 2026

The Fragmented Data Problem Your customer exists as a dozen different records across your business. They are an email address...

January 29, 2026

Marketing is a Multi-Touchpoint Process Marketing today happens everywhere at once. A potential customer might see your Google ad in...